Leading APAC LCC pushes ancillary mix to 27% with BeyondAir
Implementation: 7 weeks (initial), 4 months (full partner rollout)
The challenge
An APAC low-cost carrier with ~50 aircraft had stalled on ancillary mix at 18% of total revenue. Bag, seat, food were maxed out. The path to 25%+ ancillary mix required a broader marketplace eSIMs, eVisas, insurance, hotels, experiences, ground transport but each partner integration was estimated at 4-8 weeks of engineering, and the airline didn't have headcount for 30+ partner integrations.
Our approach
Deployed BeyondAir in 7 weeks. 30+ partners across 6 categories went live in waves over 4 months eSIMs (Airalo, Saily, Holafly), eVisas (Sherpa, iVisa), insurance (AXA, Allianz, Cover Genius), hotels (Booking.com Affiliate, HotelBeds), experiences (Klook, GetYourGuide, Viator, Tiqets), ground transport (Welcome Pickups, Holiday Taxis, Sixt). Merchandising rules configured by the airline's revenue team without engineering. Dynamic bundling tuned by the AI engine after the first 60 days of live data.
The outcome
Ancillary mix moved from 18% to 27% in 9 months exceeding the 25% target by month 7. Average ancillary revenue per passenger up 52%. The eSIM category alone now drives ~$3.20 per passenger in incremental revenue. The revenue team has launched 23 merchandising campaigns in the first year without any engineering involvement.
“We were stuck at 18% ancillary mix for three years. BeyondAir gave us 30 new partners on one contract. Our revenue team configures the merchandising. Engineering's involvement after kickoff: zero.”
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