Flagship GCC FSC launches subscription product with Loyalty+
Implementation: 9 weeks
The challenge
A flagship GCC full-service carrier wanted to launch a subscription product (FlightPass-style) targeting the high-frequency leisure traveller between the Gulf and the Indian subcontinent a route group where the airline competes with several aggressive LCCs. Their existing loyalty platform was a traditional FFP with no subscription capability. Vendor estimates to add subscriptions to the existing platform: 18-24 months and $4M+.
Our approach
Deployed Loyalty+ alongside the existing FFP (didn't replace it). FlightPass module configured for the Gulf-India route group with three tiers: 6 flights/year, 12 flights/year, 24 flights/year. Configurable fare bucket access, blackout dates, and family-sharing rules. Integrated with the airline's existing PSS (Amadeus) and payment stack. Marketing team trained to operate the product rules without engineering.
The outcome
Live in 9 weeks from kickoff. First-month subscription sales exceeded internal target by 4×. Average subscriber LTV is currently tracking 3.4× non-subscriber LTV. Notably, subscriptions also drove ancillary attach uplift subscribers are 47% more likely to add bag, seat, and meal upgrades vs. one-off bookers. The marketing team has launched 14 campaigns in the first 6 months without filing a single engineering ticket.
“We were ready to spend 18 months building this. Loyalty+ gave us subscriptions in 9 weeks, on our existing PSS, with our marketing team running it. That's the gap between modern airline software and what we were used to.”
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